Projects / Collection 81
Collection 81
An anniversary operation: a complete retro range.
The subject
For a promotional operation marking the 40th anniversary of the Gifi brand: a retro product range — waterproof jacket, belt bag, purse, accessories. One graphic system applied across every piece.
What it delivers — An anniversary operation embodied by products, not just by a campaign.
My contribution
- Retro art direction
- Design of an accessory range
- Textile technical files
- Graphic consistency across every piece












Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.