Projects / Garden furniture range
Garden furniture range
Annual range renewal: patterns, colours, market positioning.
The subject
As part of the annual renewal of garden furniture ranges, this project defines a set of patterns and colours applied across the products. Following a trend and style phase, we developed furniture lines aligned with a clear market positioning.
What it delivers — Consistent, legible lines on shelf — from armchair to rug — aligned with a deliberate positioning.
My contribution
- Trend analysis and market watch
- Style and pattern definition
- Range architecture by price level
- Coordination of furniture, textile and accessories
Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.