Projects / Metal dish rack
Metal dish rack
Moving upmarket, screwless assembly.
The subject
To move the dish rack upmarket: a painted steel product with a screwless assembly.
What it delivers — A premium perception and a simpler assembly for the end customer.
My contribution
- Upmarket strategy
- Steel design and screwless assembly
- Assembly and packaging optimisation
Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.